Tag Archives: Central Pacific Bank

Don’t Be a Billy, Opalavision, CPB’s retirement of Alex the dog…

By Barbra Pleadwell As a longtime member of International Association of Business Communicators (IABC), I can attest to this industry group’s holistic view of communication. It is a vision our own small firm embraces on its journey on behalf of … Continue reading

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Filed under Events, General Public Relations, Green Communication, media relations, Nonprofit Communication, Online Reputation Management

Back to School: Supplies for 10,000 low-income students

It was 6 a.m. It rained. Three H&P ‘Ohana children (5 and under) were in tow. Two grandparents joined us. We were all wiping the sleep from our eyes when we convened in the KGMB parking lot with our backpacks … Continue reading

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Filed under Corporate Social Responsibility, Employee Engagement, General Public Relations

CPB’s Alex the Loyalty Officer retires

Central Pacific Bank has retired its fiercely loyal Sheltie, Alex, and I was taking the happy news to media that 2,800 of his plush toy images would go to Kapiolani Medical Center for Women and Children. I discovered just how … Continue reading

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Filed under Events, General Public Relations, media relations, Sponsorship

Central Pacific Bank: Honoring the Legacy

It was a privilege to join with members of Hawaii’s legendary Japanese American World War II military units, who gathered recently at Central Pacific Bank’s main branch in downtown Honolulu. The occasion was the unveiling of an exhibition of World … Continue reading

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Filed under Events, General Public Relations, Storytelling