October 29, 2009

Opalavision – City premieres recycling show

The City & County of Honolulu proves its commitment to recycling education again with the premiere of Opalavision at the Green Aloha Concert in Waikiki on Friday, October 23.  Opalavision is a series of short episodes meant to educate and inspire our community to recycle.  Episodes are available on www.opala.org or Oceanic Time Warner Cable’s digital channel 332 – The Green Channel.

Mayor Mufi Hannemann with Opalavision cast

Mayor Mufi Hannemann with Opalavision cast

Several episodes were aired at the Green Aloha Concert last Friday night, which starred Henry Kapono, a long-time supporter of the City’s recycling campaigns.  One episode followed fourth-graders at Hokulani School as they explained how their cafeteria leftovers are tossed into a nearly 20-foot long bin full of hungry worms and vermicast (aka worm poop).  After seeing the clip, you might be inspired to get your own composting bin started!

The Opalavision cast is made up of young local actors – Ari Dalbert, Brandi Taylor, Cody Gomes, Darah Dung, Jonah Hookano and Tamara Rapp.

With a very modest promotional budget, emphasis was on event marketing.  A free community concert was the perfect opportunity to launch Opalavision.  Watch this clip as the actors are introduced on stage at the concert.

Tune into www.opala.org or The Green Channel (332) to view these episodes.  The best part? It’s interactive – you can choose which episode you want to watch anytime!

-Kayla Samascott

October 26, 2009

Hawaii Team Launches Campaign for National Cyber Security

Hastings & Pleadwell is launching a national campaign using social media—YouTube, Facebook, MySpace, and even Twitter to get out our client’s message. We’re excited about this cross-country outreach and we’d love to get your help!

Our client, National Cyber Security Alliance, advances public education year-round promoting cyber security as “our shared responsibility.” We’ve been tasked with getting this message out to college-age adults.

We got Hawai‘i filmmaker, Brett Wagner, to create a web video titled: Don’t be a Billy. “Billy” is a humorous take on a 1940s classroom etiquette film showing what not to do online. Would you check out the video and share it with your friends and networks, especially those connected to higher education (university and college campuses)? The link:

We’d also like to ask you to connect with us on Facebook, MySpace and Twitter. Hopefully you will learn how to increase your own cyber security in the process.

Thank you in advance for your help and sharing this with your online community. Hawai‘i has a great track record of boosting local talent through online voting, so we’re hoping for a boost from our home state as we attempt to reach every state in the nation with our cybersecurity message for young adults.

Social media links to support our campaign:

Twitter http://twitter.com/DontbeBilly
Facebook:  http://www.facebook.com/pages/National-Cyber-Security-Alliance/38764369217
YouTube:  http://www.youtube.com/watch?v=nPR131wMKEo
MySpace:  http://www.myspace.com/staysafeonline

What to do:

YouTube
http://www.youtube.com/watch?v=nPR131wMKEo
View videos. Rate them using the 5-star rating system.
Click “subscribe” and sign up to receive updates on new videos on StaySafeOnline1’s channel.
Comment on videos.
Add to your “favorites” by clicking “favorite” beneath the video screen.
Share the video with others by sending the link in an email or posting it on Facebook, MySpace or Twitter.

Facebook
http://www.facebook.com/pages/National-Cyber-Security-Alliance/38764369217 or search “national cyber security alliance”
Become a fan – navigate to NCSA’s fan page (http://www.facebook.com/pages/National-Cyber-Security-Alliance/38764369217) and click “become a fan”
Respond to posts by clicking:
o “Like” – this gives a thumbs up to the post on NCSA’s page and appears on your own profile that you “like” the post.
o “Share” – by clicking on share, you can add the post to your own profile with a comment, which will be shared with your friends/networks.
o “Comment” – add your comment about the post to NCSA’s page.

MySpace
http://www.myspace.com/staysafeonline
Become a friend – navigate to NCSA’s page.(http://www.myspace.com/staysafeonline) and click “add to friends”
Add a comment – click on link on right-hand side of the page.

Twitter
http://twitter.com/DontbeBilly
Follow @DontbeBilly – Click the links to our Twitter accounts and choose “follow.”
RT (retweet) our posts and others who are tweeting about NCSAM or related topics.
Tweet about CyberSecurity issues and use hashtags: #NCSAM, #Cybersecurity #cybertips.
Note – with Twitter, it’s almost like radio in that tweeting the same tweet multiple times and at different times of the day is fine. It helps reach some twitterers who may not be “listening” at the time we are tweeting.

Have fun! Thank you for your help.

Barbara Hastings
Barbra Pleadwell

October 16, 2009

Local newsmen talk story

It was a rare sight, two anchormen and an investigate reporter from competing TV stations, sat side-by-side and shared stories and laughs with attendees of the International Association of Business Communicators (IABC) luncheon Wednesday, October 14. Keahi Tucker, anchorman at KGMB9, Keoki Kerr, investigative reporter for KITV4 and Kirk Matthews, anchormen for KHON2, attended the event.

The topic was “The Changing Face of Local Broadcast.” It’s evident that the faces behind our local TV, radio and print are changing as more employees are laid off each month. Tucker talked about the struggle to keep talent here and the challenge of training newer, inexperienced employees. Kerr pointed out that in these times, we are forced to do more with less. Or do “less with less”, Kerr joked, “let’s be honest.”

The communication field is a different animal with all the changes and new or missing faces in local media. We need to help each other get the news to the stations and find ways to get the stations to hear us when we have it.

Our local experts gave some tips:

  1. “Develop relationships with the reporters” said Tucker. But remember, no matter how great he may think your story is, he has very little power in the end.
  2. “If you want coverage, do NOT schedule your event after 4 p.m.” – Kerr.
  3. Your story must be “relevant, interesting and VISUAL” – Kerr.
  4. “We have memories” pointed out Kerr, and “we remember that time when we contacted you about a ‘bad’ story and you never called us back”. The road goes both ways.
  5. “Use common courtesy” said Matthews. That means no cheating on one reporter with another. Be upfront. If you are offering the story to other stations, make it clear.
  6. Make it easy. If you can deliver a video clip related to your story, that makes it easier for everyone. – Tucker

-Kayla Samascott

October 1, 2009

Cyber Security Captures Washington, DC Attention

WASHINGTON, DC – Cyber security is on the A-list of issues across the nation.

The National Cyber Security Alliance (NCSA) launched National Cyber Security Month Thursday with a first rate list of participants, from Dept. of Homeland Security  Secretary Janet Napolitano, White House, Dept. of Defense, Secret Service and other govt cyber chiefs, and the leaders of the private and non-profit cyber communities.

Hastings & Pleadwell was there as a small player in this big arena as we help NCSA with an education campaign to reach college-aged folks. It was impressive to be part of this crowd.

The panelists from government and business were hopeful that cyber security will become second nature to Americans, but we’re along way from there.

At its core, the Internet has no built-in security, it wasn’t constructed that way.  The panelist from Symantec, Rowan Trollope, said “As a society we are not winning the war against cyber crime.”  But he and others are convinced that we’re gaining ground.

Michael Kaiser from NCSA said that young people expect us to keep them safe, so we need to educate them about cyber security like we do about seat belts or washing hands to prevent flu exposure.

September 20, 2009

No slack for President Obama

It happens all the time, small talk with a reporter pre- and post-interview: Kids, travel, sports, MTV’s Video Music Awards.

Since President Obama’s casual conversation about entertainers Taylor Swift and Kanye West was taped and aired, his “jackass” comment continues to provide fodder for the blogosphere, YouTube and talk shows.

“Cut the president some slack,” he said as he considered the implications of his off-the-cuff remarks. Unfortunately, the reporter couldn’t resist. He posted a tweet recounting the delicious quote, and the rest is history.

It’s all fair game, especially in today’s viral  media environment. I cringed watching our President make this common media relations mistake. There’s no such thing as off the record.

BAP

August 17, 2009

Back to School: Supplies for 10,000 low-income students

Bella Grace Harper (5), Griffin (4) and Marin Frank (1) eat breakfast in the parking lot while waiting to donate school supplied for Ready to Learn.

Bella Grace Harper (5), Griffin (4) and Marin Frank (1) eat breakfast in the parking lot while waiting to donate school supplies for Ready to Learn.

It was 6 a.m. It rained. Three H&P ‘Ohana children (5 and under) were in tow. Two grandparents joined us. We were all wiping the sleep from our eyes when we convened in the KGMB parking lot with our backpacks filled with school supplies for children in need.

It was the last day of Central Pacific Bank’s Ready to Learn Campaign. Media partner KGMB was accepting donations in their parking lot along with the bank’s 39 branches across the state.

We spent some time talking with our daughter (Bella Grace, 5) the night before. She asked a lot of questions about why the children didn’t have any supplies. Then she asked me if she could keep her special Tinkerbell backpack or if it was among the supplies we would donate.

Griffin Frank (4) asked her parents what the names of the children were. She also asked why there weren’t at the drop off rally.

The experience was more than a goodwill effort, it was an important conversation for our keiki. When I send my daughter off to her first day of kindergarten with her purple Tinkerbell backpack, we’ll talk about it again.

Ready to Learn was established in 1999. Helping Hands Hawaii partners with community groups to distribute the donated school supplies to students from kindergarten through high school, statewide.

Thanks to the husbands, grammas, grampas, co-workers, who joined us for this early morning reminder of the needs in our community.

H&P Ohana joins CPB Ohana in the the early morning at KGMB

H&P Ohana joins CPB Ohana in the the early morning at KGMB's Ready to Learn drive for school supplies.

July 13, 2009

Talking about Cleantech in China

Last Friday, Carla Kearns treated H&P and guests to an informative, interesting and relevant talk about the trends in China. Carla is an expert on China and is visiting from Toronto as a speaker at the Wahine in Hawaii Business Forum where she spoke on a panel called “Worldly Wise Women: International Business“. Her panel discussion for the conference covered tips for doing business in China, yet this talk focused on Cleantech and the trends she sees in China.

Carla Kearns' talk at Hastings & Pleadwell

Carla Kearns' talk at Hastings & Pleadwell

Carla’s talk, “Opportunties and Trends in China” was a crash course in Chinese culture, politics, economics and business. Venture capitalists, angel investors, teachers and business people filled the room and soaked up free advice from our China expert. Carla was able to weave stories and graphs about China’s GDP together in a way that kept everyone awake and intrigued. If only all of our professors had done the same, maybe we would’ve stayed awake in class all those years!

Carla is an expert on China, having spent years living in and working with Taiwanese and mainland Chinese residents. In Canada, Carla started TLI – The Mandarin School, to bridge the gap between Western culture and language and to teach Mandarin Chinese to people planning to do business in China. In her talk, Carla explained the effects of China’s growing economy and its disregard for environmental controls that have led to the extreme pollution that exists today. Noting this problem and wanting to help, Carla created the Canada China Environmental Forum. The conference has helped bring together Cleantech companies with businesses in China to stimulate change.

After hosting the Olympics in Beijing, most of the world learned about China’s air pollution problem but some may not realize that this extends to their rivers and drinking water. Have you ever wondered what happens to your old computer when you throw it away? Carla showed us the devastating effects of China accepting the world’s “e-waste” and burning it – only adding to the air pollution and poor health conditions of the people nearby. We also learned that China is the world’s largest consumer of automobiles as of last year – and their car of choice? A Buick. It turns out that successful businesspeople in China normally have their own drivers, so the roomy backseat is most important.

We learned so much during the hour and a half talk, we are all mini experts now. But if you ever have a question about Cleantech in China, Carla Kearns is your go-to person. She can be reached through her website, www.themandarinschool.com.

A snipet from Carla’s presentation at Wahine in Hawaii Business:

-Kayla Samascott

June 26, 2009

Native Hawaiian Perspectives on Renewable Energy

An extraordinary dialogue began Wednesday night at UH-Manoa’s Kamakakuokalani Center for Hawaiian Studies as four Native Hawaiians spoke freely about renewable energy’s future in Hawaii.

The issue of Native Hawaiian rights and cultural practices runs through every discussion about expanding the state’s use of renewable energy. So it was fitting that Hawaiians working in renewable energy fields offer their perspectives.

Puna Geothermal Venture’s Michael Kaleikini  was one of the four, along with execs in wind and solar and a supporter of the Pele Defense Fund.

So was “the empty chair,” place purposefully on stage by moderator and Hawaiian culture and sustainability guru Ramsay Taum, who said it “represents our ancestors and others…” Taum, who organized the forum as part of the Sakamaki Extraoardinary Lecture series at UH-Manoa.

Kaleikini of PGV on the Big Island  talked about the first oil embargo when his grandfather switched license plates on his truck to be able to buy gas. He also reminded us that King David Kalakaua looked at how we could harness volcanic heat to generate electricity.

Geothermal production had a rough time getting started in Hawaii. “There was not a lot of outreach to the community back then,” Kaleikini said. Today, community relations are good, and the plant produces 30 MW of clean power.

“We look at geothermal energy as a gift to decrease our dependency on oil. We all believe that burning oil is not good…. Our first step is always to get feedback from the community. We do not hear much challenge at the local level but we do hear it at other levels,” Kaleikini said.

Noelani Kalipi spoke eloquently about her perspective as a Hawaiian working for a renewable energy company (First Wind), seeking ways to work with Native Hawaiians in one of the hardest places on the planet to get permits. First Wind was the first company in the nation to provide a native habitat for endangered species.

Davianna Pomaikai McGregor, a professor of ethnic studies at UH-Manoa, believes developing these natural resources is at odds with Native Hawaiian belief systems because these forces are considered deities. She said of Pele, the fire goddess, “’Join my dance if you want to dance, but all that is hot belongs to me.’”

Myron Thompson, owner of 21st Century Technologies (solar energy) recounted growing up in a Hawaiian household with Hawaiian values: what’s pono for everyone? We had it all, he said, “solar hot water, photovoltaics, gardens” all to “help achieve sustainable goals and help Hawaii and the planet survive long term.” He said his customers begin talking about finances but end up talking about their goals. Understanding the economic value, getting back to the environment and off oil is very important, he said.

Eying “the empty chair” Taum said that Hawaiian ancestors used a systems approach to environmental management, ahupua‘a. Their approach to understanding human relationships—was aloha.

June 20, 2009

Junior League of Honolulu: Community Asset, Wahine in Hawaii Business partner

Nine years ago I made an important decision. I became a member of the Junior League of Honolulu. Up until then that kind of “joining” wasn’t my style. I was in a head-down mode trying to get H&P off the ground, grappling with student loans, dating my now-husband, paddling… The move to become part of this 80+ year-old organization transformed my life.

I was reminded of this critical decision this week when the women of the Junior League met with executives from Hawaii Business Magazine to coordinate the home-stretch of a partnership between the two entities to merge HerStory and Wahine in Hawaii Business this year. These trained volunteers asked the right questions, cut through red tape and are clearly on course for yet another successful women’s conference. This will be HerStory’s eighth event over the past nine years. (Wahine in Hawaii Business was launched by the magazine last year.) Merging the two programs brings together business and civic interests. Given the times, it’s a particularly relevant convergence. 

I credit the Junior League for any skill or perspective that I’ve brought to my volunteer work. The organization and project management has also helped me build my firm. Most important, the Junior League showed me just how important it is for people and businesses to step up. It’s important for the organizations that might benefit, but it’s most important for sustaining a balanced community, especially an island community. 

The Junior League of Honolulu is the lead partner for the 2009 Wahine in Hawaii Business, but there will be eight non-profits represented at the conference. The themes for the conference are a global perspective and community. Other timely topics: Negotiation, Personal Branding and Fiscal Fitness. Join us for a forum that will inspire and move you to action to boost your career, and your community.

Register online: www.TheWahineForum.com

Tuesday, July 14, 2009

8 a.m.-2 p.m.

Sheraton Waikiki

View recent press release: WomensForumPartnersWithEightNonProfits

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June 14, 2009

Neighbor Island politics: bring baked goods & humility

Politics are certainly different on the Neighbor Islands, Richard Borreca writes in Sunday’s (6/14) Honolulu Star-Bulletin.

He gives a heads-up note to Oahu-based candidates looking to run statewide for Governor. Borreca has been watching Hawaii politics for more than 30 years for the Star-Bull, so his observations carry weight in my mind, especially from my rural Hilo home vantage point.

Quotes from Hilo’s George Yokoyama illustrate that Neighbor Island campaigning is nuanced and a lot harder work then Oahuans might think.

I do wonder, though, why Borreca chooses only Democratic campaigning. There’s no mention of Republican gubernatorial candidates. Maybe he plans a separate article on that.

Here’s the link, but if it’s been moved to archives when you try it, just do a search on the Star-Bull site.

Cheers,  Hastings